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Guide

Before You Invest: The 10-Point Checklist

Before you click “invest” on any platform, run through these ten questions. If you can’t answer at least eight with a confident “yes”, stop and come back when you can.

Before You Invest: The 10-Point Checklist

The 10 Points

  1. Do I have a full emergency cushion in place? If no — build it first. Investing on top of no cushion is how one bad month becomes credit card debt.
  2. Have I paid off any debts with interest rates above 7%? Guaranteed return of paying down a 22% credit card beats almost any market investment.
  3. Can I leave this money alone for at least 5 years? Shorter time horizons mean market volatility can wipe out a chunk right when you need it back.
  4. Do I understand what I’m buying? Not just the ticker. The actual business, fund, or asset. If I had to explain it to a friend, could I?
  5. Am I capturing the full employer 401(k) match first? That’s an instant 50–100% return. Nothing beats it. Do that before anything else.
  6. Have I filled tax-advantaged accounts before taxable? IRA, Roth IRA, HSA. These give decades of tax-free compounding most other accounts can’t match.
  7. Is the platform registered with the SEC or FINRA? Verified at adviserinfo.sec.gov et brokercheck.finra.org.
  8. Do I know all the fees? Management fee, trading fee, expense ratio, platform fee, custody fee, exit fee. Add them up annually.
  9. Is my allocation diversified? Not just across stocks — across asset classes, geographies, and currencies if possible.
  10. Would I still do this if the number dropped 40% tomorrow? Because sometimes it will. If the answer is “no, I’d panic-sell”, your allocation is too aggressive.

Want The Checklist Printable?

Email [email protected] with the subject “Checklist” and we’ll send you the one-page PDF version.